Ready America

Dogs in colorful sweatshirts, the glowing signs of a Vietnamese restaurant, solitary palm trees above the pavement: Ready America takes us on a ride through a both strangely familiar and quite alien Los Angeles. Packaging inscriptions, neon signs, and billboards fuse into an appealing typographic montage while familiar American icons peek out between stores and offices, clinics, and morgues. With her unmistakable wit, Anna Haifisch highlights the idiosyncrasies of a country in which catastrophes seem just as ordinary as the sight of a coyote in the Hollywood Hills.